The next step to selling is the creation of a lasting long term relationship with the target audience. Engagement to create a long term customer base is vital for a successful business. Social media engagement can be created by a number of means such as customer outreach programs, contests that would be engaging the target audience and the like. These initiatives essentially create committed and the lengthy relationship takes dedication, readiness to adapt, the ability to think about the future and ensure the target audience are retained and become the permanent revenue generating assets of the company. WE at magnetikmind create product and customer based, flexible as well as long lasting social media engagement strategies.